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Supports hair density with the brand’s patent-pending bioactive keratin ferment.
September 16, 2024
By: Lianna Albrizio
Beyoncé Knowles-Carter’s haircare brand Cécred has just launched a new product to improve hair volume: Restoring Hair and Edge Drops.
The innovation is designed to support hair density and introduces a combination of lab-tested technology and length-retention and strengthening ingredients to the market.
The daily density-building serum is clinically tested for 1.5 times more density and leaves hair visibly fuller and healthier.
It features biopeptide-5, a propriety peptide blend known to visibly improve hair density and support a healthy growth cycle. Along with our patent-pending bioactive keratin ferment, fermented rice, biotin, rose and ginger.
To celebrate the new launch, Cécred will host its first consumer activation, the Cécred Newsstand, in SoHo in New York City on Saturday, Sept.14. The exact location will be shared 8 am ET day-of on Cécred’s Instagram.
Restoring Hair and Edge Drops retail for $56 on on Cécred.com.
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